A Fatal Mistake That Internet Marketing Newbies Make By Kenneth

There is one fatal mistake that internet marketing newbies make, that is, trying to make money online.

I’m not trying to be a wet blanket here. I simply want to highlight to you the way Nature works.

Let me share with you a little story:

Recently I was trying to teach my nephew swimming because he told me that he was very interested in learning it.

For those of you who have learnt swimming, you know that before you can swim, you have to learn many things like how to kick your legs, how to blow bubbles in the water etc.

When I taught my nephew how to kick his legs, he tried it for a while and then ask, “I know how to kick now, but why I still can’t swim.” Throughout the session, while learning how to swim, he kept asking me why he still can’t swim.

My nephew is 7 years old. His reaction towards learning how to swim reminds me of many internet marketing newbies.

Many newbies are eager to learn how to make money online. Whenever they learn something, they want to see the money immediately.

The attachment to making money online is often the seed of failure.

Learning to make money online is similar to learning anything else. One should first master the basics.

When the basics are mastered, making money online is just a natural outcome.

This is how the Nature works. If you can recall how you successfully learned a skill, any skill, you’ll agree with what I say.

So what are the basics in internet marketing?

Too many.

Common basics include:

- search engine optimization;

- how to write ads;

- website creation and many more.

You don’t have to learn everything. But you must understand that the more basics you learn, the more money you can make online.

When I first started, I knew nothing about html, SEO or sales letter writing. Like many newbies, I was reading gurus’ newsletters, buying ebooks and courses. Nothing worked for me until I stopped thinking about making money and started learning like a student.

Remember the time when you were schooling? Having to ‘swallow’ those lengthy and boring words and make sense out of them? And trying to understand those technical jargons that look alien to you?

That’s what I mean by learning like a student.

If you are simply reading a “how to make money” ebook as if you are reading a novel, you are not really learning like a student. You are merely entertaining yourself.

I know. It’s hard to be convinced that you will make money online if you simply focus on mastering the basics of internet marketing. Just like my nephew who can’t see how learning to kick can eventually make him swim.

But that’s how Nature works.

When the basics are mastered, making money online is just a natural outcome. BlogLinks

Regards, AffiLinks

Basic Copywriting Tricks That All Marketers Must Know By Kenneth

Personally, I think copywriting skill is something every marketer should learn. I know some people may disagree and they prefer to outsource copywriting. It’s probably the right thing to do if you have the budget. But if you are just starting out, it is better to know how to do it yourself.

Below are some basic copywriting tricks that you can use. Keep this page handy. Whenever you need to write a sales copy, just come back here to check if you’ve done these tricks.

1) Use An Action Button That Invoke Imagination

Most action buttons use words like “Submit Now”, “Subscribe Now”, “Send Now”, “Sign Up Now” or “Buy Now”. You see them being used in mega sites like Amazon, Ebay etc. But in copywriting, we don’t use these words. The experts say they have done the tests (honestly I haven’t, I merely follow what they say and so far it’s been working). These are the words to be used in an action button:

- Get Your Instant Access Now

- Download Now

- I Want The Report Now

- Show Me The Money

Generally you want to use words that invoke imagination and expectation. You want them to form a mental picture of what they can look forward to if they click the button. This way, it will make them feel that they are missing out on something if they don’t click!

2) Use The Power Of Subheadlines

If you are writing a sales letter instead of a squeeze page, it is important to break the paragraphs into subheadlines.

Studies have shown that people don’t read a sales letter from head to toe. Instead, they will just scan through. In the process of scanning, they are likely to read the subheadlines. They will only read the rest of the content if they find it interesting.

The subheadlines serve two purposes:

I) They must arouse people’s curiosity so that they will read the details.

II) They are like the content page of a book. By simply reading all the subheadline from head to toe, it should give the reader a brief idea of what the sales letter is talking about.

When your sales letter is completed, do this: Read only the headline and subheadlines from the top to bottom of the letter. Then ask yourself if you see a logical flow in the sales letter. If you do, you have more or less served Purpose II. Next, look at each subheadline and see how you can make it more intriguing, so as to serve Purpose I.

3) Use The Power Of Subheadlines Again

Testimonials is a must in a sales letter. The more the merrier. But overwhelming a sales letter with testimonials isn’t the right way to do it.

Again, the trick is to use subheadlines. What you can do is take a short phrase from the testimonial and use it as a subheadline for that testimonial.

People are not likely to read all the testimonials. By using subheadlines, they are more likely to get the gist of the testimonials and hence form a better impression of your product.

4) Use Words That Gain Attention

Some words are more likely to gain people’s attention. In a long sales letter, it is important to use these words throughout the letter to encourage the readers to read on.

Here’s a list of such words

- Imagine …

- Imagine this. …

- Can you imagine …

- You see, …

- Now, …

- Look, …

- Simple isn’t it?

- You’re probably thinking, “…….”

- Ok, …

- Wait! …

- Yes! …

5) KISS (Keep It Short And Simple)

I know, the experts have been saying that long sales letters sell better. But we also know that people don’t like to read.

A good sales letter is long because it has to include many things, such as testimonials, product benefits, how it works etc. It is not long for the sake of being draggy and beating around the bush.

It is your job to keep the sales letter short, yet still provide enough information to build prospects’ confidence in your product.

Here are some good practice to make a long sales letter short and simple.

- Avoid very long sentence. As a rule of thumb, if a sentence can be split into two sentences, do it.

- Vary between short and long sentences.

- Use short paragraphs. A paragraph can be as short as 1 sentence! Paragraphs with 3 or more sentences are considered long.

- Use active voice instead of passive voice.

- Use simple vocabulary and sentence construction that even a kid can understand.

- Write as if you are talking to them. Forget about those essay writing skills taught in school.

Copywriting is not rocket science. With some simple tricks, you too can write an effective sales letter like the pros. BlogLinks

Regards, AffiLinks

How To Build A Sustainable Online Business By Kenneth

Making money online is hard, but building a sustainable online business is even harder. Is it true? Well, not quite, if you know the secrets.

Over the years, I have seen a couple of marketers who made quite a bit of money online and then quit internet marketing totally. Some of those whom I asked said they find it hard to maintain the income. Eventually, they got tired and gave up.

Like it or not, internet marketing is NOT a job. You can’t expect to be paid months after months, with increments every few years. If that’s what you are looking for, go get a JOB (a.k.a Just Over Broke).

Whether you are doing affiliate marketing, Adsense marketing or providing online services, internet marketing is a business, which means you need to keep on promoting your website or your income will drop. That’s where most ‘once successful’ marketers fail.

I started earning full-time income from the internet since 2006 and it’s been 4 years now. 4 years isn’t long, but I guess the fact that I’m still around and one of my flagship sites, LeadsLeap.com, is still doing well after 3 years, I think I’m qualified to share with you some tips on how to build a sustainable online business.

The Secrets Of Building A Sustainable Online Business

Let’s keep it simple. To me, there are only 2 secrets. 1) Passive income. 2) Passive traffic.

1) Passive Income

I’m sure you are familiar with the term ‘Passive Income’.

Passive income can be built in 2 ways:

i) Selling something with recurring fee, such as MLM, membership program, subscription-based services, etc.

Study your business and ask yourself if it has a passive income model. If it doesn’t, the money you make is just as good as winning a lottery. And you should rethink your business model.

For example, if you are an affiliate marketer in the Forex market, instead of promoting a Forex ebook, you should focus on promoting Forex membership programs. If you are a Forex expert, instead of writing a Forex ebook, you should create a Forex trading system. I believe you get the idea.

ii) Selling a one-time-fee product, but with continuous flow of traffic to make this income recurring.

If you happen to be in an industry that is hard to create a membership program, you will need to have continuous flow of traffic to your website so that there are people buying your ebook or clicking your Adsense ads all the time.

The question is, with so many traffic strategies available, which one should you focus on in order to get this continuous flow of traffic? This is when you need to understand the concept of Passive Traffic.

2) Passive Traffic

Many marketers talk about passive income. But very few marketers talk about passive traffic. To me, passive traffic is more important than passive income. It is an extremely important key to building a sustainable online business.

Passive traffic refers to traffic that come to your website without your active involvement in promoting your website for a few months. If you have an effective passive traffic system for your website, you can at least take a few weeks of break to do something else, such as developing a new business, instead of having to worry about traffic every day.

Is List Traffic Passive?

Thanks to the hype of list building, many people thought if they have a list, they are going to be rich. But the truth is, most ‘once-successful’ marketers have got a huge list, yet they quit.

List traffic is not truly passive. It is what I call recycled traffic. Your list’s interest in you and the product you offer may die sooner than you think, depending on the niche you are in. Hence it’s a good habit not to count on your list as a form of passive traffic.

Passive Traffic You Should Focus On

The first passive traffic is referral traffic. Having a referral system in your website is essential, but not enough. Referral traffic has to be nurtured. You have to give enough reasons for your affiliates to promote your products and services, else you can assume they won’t!

The second passive traffic is search engine traffic. But there is a catch. As you know, the main thing about search engine traffic is link building. To get consistent search engine traffic, you need consistent growth of backlinks to your website. That will be a time-consuming task for many marketers.

Last but not least is advertising traffic. Advertising traffic is not truly passive, but once it’s set up and tested, it can work for some time without much involvement from you. You may have to monitor the conversion regularly, but it’s not an everyday task.

In Conclusion

The best thing that can happen is to build a ‘passive income system’ with a ‘passive traffic system’. This is what I strive to achieve in all my online businesses and probably the reason that they can do well for years.

In this post, I mentioned that referral traffic has to be nurtured. In my next post, I’m going to discuss some ways to nurture your referrals. Stay tuned! BlogLinks

Regards, AffiLinks

The Power Of SEO Backlinks – A Classic Example By Kenneth

First thing first, what is an SEO Backlink? How is it different from backlink?

Quoting the definition from Wikipedia, “Backlinks are incoming links to a website or web page.”

Technically, a backlink looks like this:

whatever text or can be the url itself

Backlinks are important, especially in determining the PageRank of your web page. But to rank high in organic search result, especially in Google, the most popular search engine, you need more than just backlink. You need SEO Backlink.

The difference?

Here’s my definition of SEO Backlink: “SEO backlinks are incoming links to a website or web page, with keywords in the link title (a.k.a anchor text).”

Technically, an SEO backlink looks like this:

keywords to rank in search engine

For example, a website may have lots of backlinks but it may not be able to rank high in Google for any keyword it wishes. To rank high for a particular keyword, say “buy iphone”, the website needs to have lots of backlinks with “buy iphone” in their anchor texts.

A Classic Example Showing The Power Of SEO Backlinks

In the SEO world, there is a classic example that can quickly show you the importance of SEO backlink.

The example is…. “click here”.

If you haven’t known the answer, guess who ranks #1 in Google for the phrase “click here”?

It’s the Adobe Reader download page.

If you study that download page, you’ll realize that you can’t find the phrase “click here” on that webpage at all, not in the meta tag, title tag or within the content!

So why does this webpage rank #1 for “click here”?

There is only one reason: tons of other websites are linking to this webpage with the anchor text “click here” or “click here to download”.

By the way, the #1 position for “click here to download” is also the Adobe Reader download page.

Are you seeing the light now?

Get Ready For A Revolutionary One-Way Link Building System

Over the past 1 year, I’ve been working extremely hard on a powerful one-way link building system that can help you to build not just a few hundreds but unlimited backlinks for unlimited domains. (You know that I run hundreds of niche sites. If this system can satisfy my needs, I guess it can satisfy most marketers’ needs.)

The system is now completed and it is now undergoing beta testing with some 130 LeadsLeap members. Thanks to all the feedbacks from the beta members, we’re busy improving the system. I’ll keep you’re informed when the system is ready.BlogLinks

Regards, AffiLinks

Basic Copywriting Tricks That All Marketers Must Know By Kenneth

Personally, I think copywriting skill is something every marketer should learn. I know some people may disagree and they prefer to outsource copywriting. It’s probably the right thing to do if you have the budget. But if you are just starting out, it is better to know how to do it yourself.

Below are some basic copywriting tricks that you can use. Keep this page handy. Whenever you need to write a sales copy, just come back here to check if you’ve done these tricks.

1) Use An Action Button That Invoke Imagination

Most action buttons use words like “Submit Now”, “Subscribe Now”, “Send Now”, “Sign Up Now” or “Buy Now”. You see them being used in mega sites like Amazon, Ebay etc. But in copywriting, we don’t use these words. The experts say they have done the tests (honestly I haven’t, I merely follow what they say and so far it’s been working). These are the words to be used in an action button:

- Get Your Instant Access Now

- Download Now

- I Want The Report Now

- Show Me The Money

Generally you want to use words that invoke imagination and expectation. You want them to form a mental picture of what they can look forward to if they click the button. This way, it will make them feel that they are missing out on something if they don’t click!

2) Use The Power Of Subheadlines

If you are writing a sales letter instead of a squeeze page, it is important to break the paragraphs into subheadlines.

Studies have shown that people don’t read a sales letter from head to toe. Instead, they will just scan through. In the process of scanning, they are likely to read the subheadlines. They will only read the rest of the content if they find it interesting.

The subheadlines serve two purposes:

I) They must arouse people’s curiosity so that they will read the details.

II) They are like the content page of a book. By simply reading all the subheadline from head to toe, it should give the reader a brief idea of what the sales letter is talking about.

When your sales letter is completed, do this: Read only the headline and subheadlines from the top to bottom of the letter. Then ask yourself if you see a logical flow in the sales letter. If you do, you have more or less served Purpose II. Next, look at each subheadline and see how you can make it more intriguing, so as to serve Purpose I.

3) Use The Power Of Subheadlines Again

Testimonials is a must in a sales letter. The more the merrier. But overwhelming a sales letter with testimonials isn’t the right way to do it.

Again, the trick is to use subheadlines. What you can do is take a short phrase from the testimonial and use it as a subheadline for that testimonial.

People are not likely to read all the testimonials. By using subheadlines, they are more likely to get the gist of the testimonials and hence form a better impression of your product.

4) Use Words That Gain Attention

Some words are more likely to gain people’s attention. In a long sales letter, it is important to use these words throughout the letter to encourage the readers to read on.

Here’s a list of such words

- Imagine …

- Imagine this. …

- Can you imagine …

- You see, …

- Now, …

- Look, …

- Simple isn’t it?

- You’re probably thinking, “…….”

- Ok, …

- Wait! …

- Yes! …

5) KISS (Keep It Short And Simple)

I know, the experts have been saying that long sales letters sell better. But we also know that people don’t like to read.

A good sales letter is long because it has to include many things, such as testimonials, product benefits, how it works etc. It is not long for the sake of being draggy and beating around the bush.

It is your job to keep the sales letter short, yet still provide enough information to build prospects’ confidence in your product.

Here are some good practice to make a long sales letter short and simple.

- Avoid very long sentence. As a rule of thumb, if a sentence can be split into two sentences, do it.

- Vary between short and long sentences.

- Use short paragraphs. A paragraph can be as short as 1 sentence! Paragraphs with 3 or more sentences are considered long.

- Use active voice instead of passive voice.

- Use simple vocabulary and sentence construction that even a kid can understand.

- Write as if you are talking to them. Forget about those essay writing skills taught in school.

Copywriting is not rocket science. With some simple tricks, you too can write an effective sales letter like the pros. BlogLinks

Regards, AffiLinks

LeadsLeap 2.0 Is Ready. Check Out What’s New… By: Kenneth (Admin) on January 16, 2016 14

After months of hard work, LeadsLeap 2.0 is finally ready!

In this blog, I will highlight some of the new features that will thrill you.

1) Everyone Makes Money, Guaranteed

How can everyone makes money?

There is only one way – we share our revenue with everyone, without members buying anything or referring anyone.

In LeadsLeap 2.0, we added 2 exciting ways to make money.

1. By simply viewing ads.

Simply by viewing at least 10 ads a day, you will be entitled to share 5% of our daily revenue (10% if you are a Pro Member).

The earnings depend on how much credits you earn. How much credits you earn depends how long you surf on an ad. The longer you surf an ad, the more credits you earn, and the more money you will share.

Payout is made daily.

With this scheme, everyone should make some money in LeadsLeap.

2. By sending traffic to ads.

Many of you are already doing that to earn credits. Now we want to pay you in cash!

Simply add LeadsLeap Widget to your website or use The Real Tracker with ad widget. When people click the ads in the widget, you make money.

The earnings are calculated based on the number of third party traffic you send. The revenue share is 15% (30% if you are a Pro Member).

Payout is made weekly on every Friday.

2) One Email A Day System

This is another important change to the system.

We’ve created a smart mailing system that will send out 1 email to you everyday, at your preferred hour.

That email will include the latest update in your account, such as your daily earnings, your daily referrals or whether your ad is expiring.

Whatever the message is, you will only receive 1 email a day from us.

Like before, the daily email will come with ads and upline messages on one side.

Now there is no need to login to LeadsLeap everyday to view ads. You can simply access our ad system from the daily email.

For those who are lazy to login, now you have it.

Just visit 10 ads a day and you will be entitled to 5% Daily Revenue Sharing.

3) 30-day Activity Clause

An important feature of the new Daily Email System is that it will stop sending you email if you are inactive for more than 30 days.

Inactive means you haven’t logged in or earned any credit.

Don’t worry if you are using our tools. Your account is still working. Only the Daily Email System is stopped.

We added this feature to protect your privacy and also to ensure that we have a ‘clean’ list. It’s win-win.

If you are stopped from our Daily Email, you can restart it automatically by simply logging in to your account.

4) More Benefits For Pro Members

First, you already know that Pro Members will double their earnings in the two new revenue sharing schemes.

Second, we added a new feature called “Spillover Downline”.

What happen is not every member has 10 uplines. For these members, the empty upline slots will be filled by Pro Members.

These are permanent placement. Pro Members can reach out to them via the Downline Message System, for life, even if they downgrade their accounts.

5) Minimum Payout Reduced To $10

We reduced the minimum payout from $100 to $10. This makes it easy for members to cash out, especially those who only intend to view ads.

6) Traffic Tracking Charts For All Ads

Last but not least, we’ve added a charting system to track all your ads, similar to what we do in The Real Tracker.

From now on, there is no need to track LeadsLeap ads using The Real Tracker, because it’s already done for in our ad system.

You can view consolidated traffic stats or traffic stats for individual ad.

The stats include Unique Traffic, Non-Member Traffic and Surfing Duration. You can also filter the stats by member and non-member.

Important Things To Take Note

LeadsLeap 2.0 is now in Beta phase. We will test run the system before launching it.

If you discover any inconsistency or see any error, please report to us immediately. I really appreciate it.

Our homepage, leadsleap.com, is now closed.

Don’t worry if you have been promoting LeadsLeap. Your referral link will be redirected to a special backdoor page. Your leads can still sign up via the backdoor. No referral will be lost.

Our official launch date is 16 February 2016, Tuesday. Take note of this date.

There will be a $2600 Launch Contest for this launch. Details can be found in your member’s area. Be sure to check it out.

Interested to take a look at our future homepage? Check it out here.

Regards, BlogLinks

4 Common Mistakes In Online Advertising By Kenneth

Today we are going to discuss the common mistakes that marketers make when advertising online. By understanding these mistakes and avoiding them, I hope you can improve your success rate in any form of online advertising.

Without further ado, here is the first mistake:

1. Bark Up The Wrong Tree

I once heard a story that goes like this:

Someone once asked a notorious bank robber why he only robbed banks. The robber looked a little surprised and simply answered, ‘That’s where the money is.’

This story becomes popular in the teaching of success philosophy because that’s the essence of success in doing anything. The same principle applies to online advertising. Before you start to advertise, the first question you need to ask is, ‘which online sites does my prospects frequent?’. Whatever the answer is, your challenge is to find ways to reach out to those sites and channel the traffic to your own site.

One common thing I hear from advertisers is they think their product is for everybody. If you think that your product is for everybody and you simply advertise everywhere to get traffic, chances are most of your advertising effort may be wasted.

2. Not Having A Bait

Most advertisers simply use a hook to catch fish instead of using a bait. They have a salespage that tries to sell something and they expect people to buy. This will work if the traffic has been ‘presold’. But if the traffic arrive at the salespage without learning about your product from somewhere else, the chance of making a sale is slim. If you have a mechanism to convert them into your list, you may have a second chance. Else, you will miss them forever.

A bait system is different in the sense that the objective is not in the sales. The aim is to reach out to people who can be your potential buyer by giving them part of your product free (not just giving away a freebie to build list, but to give away part of your product to let them have an experience with what you are selling). Say if you are selling a software, you can give away a ‘lite’ version of the software.

The concept of a bait system is very simple. Basically there are only 2 groups of people, let’s call them group A and group B. Group A are those who are not interested in what you are offering. Group B are those who are interested. In Group B, there are 2 more sub-groups, Group B1 and B2. Group B1 are those who are ready to pay and Group B2 are those who are not ready to pay. Most advertisers only target Group B1. In a bait system, your target is Group B. Once you have people in Group B in your net, sales is almost guaranteed, provided you deliver true value.

3. Too technical

Everyone knows it is important to prepare a good ad, but most people are too obsessed with the technical details. One typical example is they focus too much on the ‘features’ rather than the ‘benefits’.

You may ask, what’s the difference?

Features are the language for techies whereas benefits are the language for layman. For example, if you are selling a download manager, one of the features of your product may be ‘to be able to split files into parts and download them at the same time’. If you just leave it as it is, it may not make much impact. But if you translate that feature into its benefit, that may mean that your software can ‘download files 4 times faster’. ‘Downloading files 4 times faster’ is a benefit that will appeal to normal users, as compared to telling them about the technical aspect of it.

Another example is if you are selling a course on how to create a WordPress blog, instead of advertising it as ‘how to create a WordPress blog in 1 week’, you should say ‘how to create a money-making blog in 1 week’, or if you have a testimonial to back you up, you can even say ‘how to create a blog that makes $1,337 in its first week, starting from scratch!’.

Just remember, it’s the benefits that will appeal to people, not the technical details or the process of how to do it.

4. Lack Of Following Up

Last but not least, many marketers focus on generating traffic but fail to follow up with the traffic generated. When I say ‘follow up’, I don’t just mean converting the traffic into sales. That part of following up is important, but it’s not the only follow up you need to do. Another follow up that is equally important is encouraging the traffic to promote you.

As I always said, advertising is like a fire starter. You need it to start a fire, but if you want the fire to sustain and grow big, you’ll need to tactfully position lots of charcoal around it. That ‘charcoal’ is your follow-up system that encourages your existing traffic to bring in referrals.BlogLinks

Regards, AffiLinks

Blogger Mistakes You Can’t Afford To Commit By Kenneth

Who am I to teach you about blogger mistakes? I’m not a big-time blogger. Neither has my blog won any award.

But I do know one thing, that is, how to use my blog as a tool to achieve my goal.

I’m telling you this because this is exactly the TOP mistake that many new bloggers make.

Many new bloggers tend to treat their blog as some kind of online holy grail, thinking that as long as they have a blog, traffic will come and they will make money.

What they should do instead is to think of blog as just another a tool. It should be part of the business, not the business.

I know this is a bit theoretical and ‘dry’, but this is an important fundamental that you must understand, if you want to follow my advice.

As you know, I get most of my writing inspiration from our members’ questions. Today’s topic on blogger mistakes is no different.

Here’s the question I received from a member:

“I respect you as a master marketer with great knowledge and insight. Could you have a quick look at my blog, http://membership-millions.com/blog/, and suggest ways to get it really going… and also to start making REAL money??” – Izzy Joseph

I’m not sure how Izzy’s blog is performing now. But if I were to be critical, here are some advice I can think of:

1) Build A Business, Not A Blog

As I said, I don’t consider myself as a blogger. My approach to blogging is from the perspective of a marketer.

To me, blog is one of my marketing tools for my business. In other words, blogging is not my business, and it should not be your business too.

Frankly, I can’t see a business in your blog. What I can see instead is you are trying to write some articles and get people to buy the Clickbank product you’re affiliated to. That’s not a business.

Your domain name is membership-millions.com. If I were you, I will turn the blog into a resource centre that teaches people how to make money from membership. You may write articles that teach people how to start a membership site, how to promote membership sites, etc. You can engage a freelancer to create a membership script to give away.

If you choose to go the membership way, everything you do should be related to membership. Your opt-in freebie should be an ebook about membership. Your articles should be about membership.

If you are afraid that you may not have enough material to write about membership, your worry is unnecessary. Everything about internet marketing can be twisted to link to membership. For example, your little twitter ebook can be renamed to “how to promote your membership with twitter”.

2) Forget About Making Money

Beggars can’t be choosers. New bloggers can’t be choosers too. For a new blog, you must focus on providing useful content and forget about making money.

At the beginning stage, you MUST establish your blog as a useful resource that people can turn to. Promoting affiliate products should be a by-the-way thing.

For example, while teaching people how to promote their membership websites, there may be some traffic tools that you can recommend.

You are more likely to make sales if you focus on providing useful advice rather than focusing on promoting the product.

3) Be Extremely Proactive In List Building

If you have been reading my blog, you should know that I advocate ‘list’ before ‘blog’.

If you haven’t started building a list, you should do it asap.

When I say building a list, I’m not talking about the opt-in form that is currently in your blog. I’m talking about a separate squeeze page that you actively advertise and promote to get people to opt-in.

You need to build your list fast so that these subscribers can become your blog readers. Else you are forever talking to dust.

Check out our list builder script in your members’ area and see how it can help you in this.

4) Practice Search Engine Optimization

Your blog may be SEO ready, but your articles are not, or at least I can’t see how a new blog can get to the top search result for a highly competitive keyword of “How To Make Money Online Fast” with some 1,390,000,000 competitions.

If you don’t understand SEO, learn it. If you have learnt it, practise it.

Build links to your blog. Research your keywords before every post. This is the minimum you should do.

You won’t see immediate effects. But in 3 to 6 months, you will reap what you sow.

These are the immediate things you as a blogger.

Moving ahead, there are tons of things you can do to keep you very busy. For example, you can sell your own product, start your own affiliate program, create a brand for yourself in your niche and a lot more.

The key message I want to put across to you is a blog is just a tool to achieve your goal. Create a game plan and see how a blog can fit into the picture instead of the other way round.BlogLinks

Regards, AffiLinks

8 Online Sales Tactics That Are Proven To Work By Kenneth

If you are selling something online, do you simply put a price tag to it and wait for someone to buy?

You may say no, but I’ve seen too many people doing that. Yet they are wondering why no one is buying their products/services.

In online selling, or any kind of selling for that matter, there are certain sales tactics you can use to boost sales. There is no need to reinvent the wheels. Today we will look at 8 of them.

1. Price Discount

Probably the most common strategy is price discount. I’m sure you are familiar with price discount. The only thing I want to highlight here is don’t just sell a product/service. Instead, you should try to sell a package, so that the overall value looks higher.

Say if you are selling an ebook for $10, don’t just sell that ebook. Bundle it with lots of other complementary products that you can find or create, so that the whole package has a perceived value of hundreds of dollars. You want to make your visitors feel stupid to reject the offer.

Price discount is often combined with other strategies described below.

2. Free Gifts

If you are tight on pricing, or you don’t want to create a price war, the next strategy you can use is to offer free gifts.

Such a strategy is often seen by affiliate marketers when promoting affiliated products. Since affiliate marketers can’t give a direct discount to the product they are promoting, what they do is they bundle the product with a bonus product. Whoever buying through their referral link will be able to receive the bonus product for free.

3. Time Sensitive Offer

In addition to having a price discount and/or free gift, you can further push sales by adding an expiry date to the offer. It is commonly known as a time-sensitive offer.

You can set an actual date when the offer will end, or you can just say, “It is a limited time offer. We may end the offer any time.”

4. Limited Offer

Besides limiting the time, you can also limit the product or freebie. For example, you can have an offer where the first 50 buyers will receive a special free gift.

You can also limit the product itself. This is often seen in membership sites, where the number of members are capped at certain number.

5. One Time Offer

One time offer is an offer that is presented to the prospects only once. If they miss it, they will miss it forever. Such offer is usually presented after an opt-in page or as an upsell after the first sale is completed.

6. Escalating Pricing

In this sales tactic, the price will increase after certain number of products are sold. The marketer will usually have a table showing the price distribution.

7. Purchase With Purchase

In this technique, the buyer is offered an option to buy another item at a reduced price. It’s something like One Time Offer. If the buyer miss the offer, he/she will have to buy the item at the full price later on.

8. Continuity Plan

The last tactic is continuity plan. The marketer will think of ways to make the buyer keep on coming back and buy more. Common methods you may have seen are coupons, points, discount voucher etc.

For example, when a buyer bought something, you can give him some eDollar, which can be used to offset his future purchase. Even though the amount may not be a lot, many buyers are likely to remember that he has some ‘money’ with your website and will come back to buy more whenever they need something that is offered on your website.

Generating sales is not luck. It’s science. By using a combination of these sales tactics we’ve discussed here, it’s not hard to come out with a sales process that works. Coupled with a good product and service, making money online is inevitable. BlogLinks

Regards, AffiLinks

Best Free Website Promotion Tips With No Product By Kenneth

The best free website promotion strategy is joint venture. But for joint venture to work, you need to have a product that people are willing to promote. Most online newbies start off without a product of their own, so joint venture is not something that they can do. In our discussion today, we will look into the best free website promotion tips and strategies for website owners who do not have a product of their own.

1) Build a list

The first free website promotion tip is to build a list in multiple forms. In the past, building a list is limited to email list. But with the advancement in social media, you are able to build a list without actually owning the list. For example, you can get people to subscribe or like your Facebook page, so that whenever you post something, their will be notified.

There are pros and cons in different forms of list building but generally, you want to build list in as many different forms as you can handle. The reason is simple. People may change their email addresses or their preferred social media. By building a list in multiple forms, you increase the longevity of your list.

2) Blogging

The next best free website promotion strategy after joint venture is blogging. Blogging serves three purposes.

i) It builds trust between you and your traffic.

ii) If done right, it will bring you free traffic from the search engine.

iii) It is used to engage first-time visitors.

The first two purposes should be obvious. Let me explain the third purpose a little further. When someone comes to your website, you need to quickly make them feel that this website is a good resource they should revisit. There are a few ways to do it. One way is by having a good blog that is full of tips and strategies on the topic concerned.

3) Content Marketing

Content marketing includes article marketing, video marketing, forum marketing, free ebook giveaway and blog comment marketing. The whole idea is to provide useful content on third party websites so as to channel the traffic to your website.

4) Social Media

Many marketers have raved about how easy it is to get traffic from social medias such as Facebook, Pinterest etc. The power of social media is in sharing. People are curious about what people share and what people like.

To get people to talk about your website, again, your website must provide something useful. That goes back to our second tip – blogging. For example, if you blog regularly, you can share the article on your Facebook page and encourage people to subscribe or like that page. People who do not want to miss your post will want to subscribe to your Facebook page. This will in turn arouse the interest of their friends to visit your website.

If you use wordpress for blogging, you can install a free plugin called Jetpack. It has a feature that allows you to automatically share your blog post on your favourite social networks.

5) Traffic Exchange

Traffic exchange is not just limited to traffic exchange networks. The traffic exchange I’m talking about here is exchanging leads with other website owners in the same industry. It is another form of joint venture actually, but in traffic exchange, you don’t need a product.

For example, if you have a list of say 500 people, you can approach another blogger in your industry with similar traffic size and propose a cross promotion. It can be in the form of a guest post or in the form of an email promotion.

6) Create Values

Last but not least, your website must create values. Internet marketing is getting harder than ever, and to win in the competition, you must provide quality content and/or tools. Don’t build a website with the intention to make quick money, instead, build one that focus on quality. If you do that, it will have a multiplying effect on your promotion effort.BlogLinks

Regards, AffiLinks

How To Nurture Your Affiliates By Kenneth

As mentioned in my last post, I’m going to share with you tips on how to nurture your affiliates.

Those of you who have read the Insider Advertising Report will know that to be successful in advertising, you have to understand the characteristics of your prospects. Likewise in affiliate management, you have to understand the characteristics of your affiliates.

Here are the characteristics of your affiliates:

1. They are unmotivated.

2. They are uncreative.

3. They are lazy.

I believe these characteristics hold true for all affiliates, until you have their attention and interest in your program.

Once you understand the characteristics of your affiliates, nurturing them becomes a simple task of asking the right questions. The tough part is answering those question.

Questions that I keep asking myself are:

1. Why would someone promote our website?

2. How can we encourage affiliates to take action and start promoting our website?

3. What other creative tools can I develop to make it easier for our affiliates to promote us?

4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Let’s look at how we answer these questions in one of our websites, LeadsLeap.com.

1. Why would someone promote our website?

When our members promote LeadsLeap, other than making money, they are at the same time building 10 levels of leads whom they can advertise to.

In addition, whenever their referrals read ads, they earn advertising credits on autopilot. Many of our members earn thousands of advertising credits every month without reading any ad on their own because they have a team of people earning credits for them.

2. How can we encourage affiliates to take action and start promoting our website?

Our answer to this question is to have a Bonus Credit reward program, where members with just 20 personal referrals will receive 500 advertising credits every month, forever! Needless to say, many members try to get their 20 referrals by hook or by crook.

In fact, the rewards do not just end there. The more people they refer, the more bonus credits they receive every month. That’s why we have affiliates promoting our program on a continual basis.

3. What other creative tools can I develop to make it easier for our affiliates to promote us?

One powerful tool (or rather a system) that has brought lots of traffic to us is our blog referral system.

The way it works is quite simple. Our blog (which is the blog you’re reading now) is a viral blog. Our members can send traffic to any article in the blog with their affiliate ID. When the traffic signs up, it becomes their leads. When the traffic click ads, the members earn ad credits. This system alone has brought us lots of traffic because whenever we make a blog post, many of our members will inform their leads about the article. Sharing good information is always easier than sharing an opportunity.

To further leverage on this system, we create a LeadsLeap Widget that members can place on their websites. With this widget, our members will be able to send traffic to read the useful information on our blog while helping them to build leads and credits on autopilot.

4. Since affiliates are lazy, is there a way to promote our program without having to promote it?

Is it possible to get someone to promote your program without that person promoting it?

Definitely yes. Google uses this trick all the time.

The answer is to provide useful tools that webmasters can use. At the same time, those tools carry your brand.

We have quite a number of such tools and we are developing more. An example is our SlideSense advertising system. Members can use it for their own advertising purpose, but indirectly they are promoting LeadsLeap. Other tools we’ve developed include our Advanced Link Cloaker and List Building Script.

Some Final Notes

You may think LeadsLeap is an advertising system. That’s why we have the luxury of advertising credits and tools that we can leverage on to come out with incentives that address to these questions.

It’s not true. (At least you can’t allow yourself to believe it’s true.)

Regardless of which niche you’re in, you will be able to find a similar solution for your niche. Just believe and think hard. One day, you may wake up with an innovative idea that may just work.BlogLinks

Regards, AffiLinks

How To Generate Leads Online – And Why Most Fail By Kenneth

Remember This: The key in leads generation is not how to generate leads online but what to do with those leads.

Everyone wants to know how to generate leads online. Honestly, the answer is everywhere. The key is not HOW but WHAT to do with those leads.

First, let me quickly run through with you how to generate leads online.

1) Advertise

There are lots of ways to advertise online, including PPC, email advertising, banners etc. What’s important in advertising is knowing where to find your prospects and then pay to reach them. It’s as simple as that.

2) Article and video marketing

Article and video marketing are essentially the same. Everyday, millions of people are searching for information, in the form of article or video. Your challenge is to make your article/video available to them, and then lead them to your website.

3) Search engine optimization

I don’t have to explain what is search engine optimization, do I? Get your website found in the search result and you’ll see lots of free traffic to your website. I’ve written lots of articles about it in this blog.

4) Joint venture

This is one of the fastest ways to generate lots of leads within a short time, similar to advertising. But it is risk free, because you usually pay your joint venture partners a commission rather than an upfront fee.

5) Make use of the media

How do you know when the lastest generation of iPhone is out? Is it through Apple’s advertisement, or through the media telling you that people are queuing outside Apple shop? The media is always looking for events with news value. If you can create such events, there is a chance that you can get the media’s attention and have some free publicity.

6) Affiliate marketing

Run an affiliate program and give your affiliates enough reasons to promote your website. The second part is the key. If you simply have an affiliate program, you are likely to fail.

7) Social media marketing

My definition of social media marketing is not about Facebook or Twitter. To me, it is simply an online version of word-of-mouth marketing. People interact, be it through Facebook, Twitter or forums. If you can get people to talk about your product, you will get lots of leads from everywhere. You can either leave it to luck, to plan to make it happen!

I probably may have missed a few ways to generate leads online. If you have other ways, feel free to list them in the comments session below.

The Missing Key – What To Do With Your Leads.

Knowing how to generate leads is not enough, in fact, it is NEVER enough. That’s why many people who spend lots of time and money in leads generation eventually give up.

As I mentioned, the key is in what you do with your leads, not how to get them.

First, you need to give them what they want. Don’t try to sell them. For example, if you want to sell them a business opportunity, give them a report on the step by step of how you or someone else create a million dollar business from scratch. If you want to sell them a software, show them how to use that software and give them a free trial.

Second, get their emails. Typically, you’ll give them what they want WHILE they give you their email address. This is a standard list building process. But it may not be always emails. You can have some online applications that your leads can use free on a regular basis and you can always reach them by posting a banner or an ad on your website. The key here is to retain your new leads, so that you have multiple chance to sell them!

Third, keep providing values. Forget about selling. The thing about humans is they always want more, and they are willing to pay to have more. So your job is to give them more values, some are free, some are charged. Just keep creating and providing more values and you will see takers for your charged values.

Forth, give them enough reasons to talk about you. This is the most important part that decides whether you will have a ‘struggling’ or a ‘thriving’ business. You may have a product that is really good and people are happily paying you to use it. But if all of them are simply using it without telling other people, you will have to work hard to get more leads on your own. On the other hand, if just 1% of your users talk about you in their blogs, Facebook or forums, you will eventually see your leads multiply automatically, and by then, your job is to make sure you continue provide good values to your old and new leads. Sounds good?

As you can see, the key in lead generation is in what you do with the leads, not how to generate those leads. Too many people simply get a turn-key website or start a WordPress blog, and then simply bulldoze their way to get leads, only to wonder why their business is not growing. I’m not saying turn-key website or WordPress blog is not good. They are just tools with standard features. You need to think of how to make them alive, alluring and more importantly, viral.BlogLinks

Regards,AffiLinks

How To Drive Traffic To Blog By Kenneth (Admin)

Now a days it seems that everyone is having a blog, but many have no idea how to drive traffic to blog. I hope today’s discussion can shed some light to bloggers who are struggling to drive traffic to their blogs.

From time to time, I get people asking me if they should advertise their blog to get traffic. My advice is always ‘No’. If you have a new blog, remember, advertising it is not the way to get traffic. There are some exceptional cases of course. But in most cases, advertising is not a good traffic source for blogs. (Blog plays a different role in advertising. I may discuss this next time.)

Have you heard of gurus saying that blogging is a way to get traffic?

Yet bloggers are scratching their heads wondering how to drive traffic to blog.

Shouldn’t blogging generate traffic? If so, why do you need to drive traffic to your blog? Shouldn’t you just keep blogging and your blog should generate traffic on its own?

Well, you know things are not that simple.

A new blog is capable of generating traffic on its own ONLY IF it’s optimized for search engine. Else, you’ll have to think of ways to drive traffic to the blog and that can be tedious and even frustrating to some.

In my opinion, if you were to start a blog, it must be optimized for search engine. That’s the laziest way to drive traffic to your blog.

How do you build a search engine optimized blog?

There are just two things you need to do.

1) Write search engine optimized posts

Most bloggers simply blog whatever they like to say. You can do that if you are Paris Hilton. If not, you’re not likely to attract people to read what you’re writing.

A ‘purpose-driven’ blogger will do careful keyword research and optimize his article for search engines before posting it to his blog. Almost every blog post is his arrow that aims to shoot down the top position in the search results.

2) Build backlinks

The objective of a blogger should be to turn his blog into an authority site.

My definition of an authority site is one with a high PageRank. To get a high PageRank, you have to get many backlinks to your blog.

The game of search engine optimization is unfair. Authority sites receive more attention and better rankings from the search engines. You can write very good content but if your blog has no backlink, you’re not likely to get much attention.

Link building is boring and tedious. And you won’t see the return immediately. But it is necessary.

Did I say ‘necessary’?

Besides the normal ways of getting backlinks, such as submitting articles, press release, forum marketing etc, there is an innovative way that you should explore if you are serious.

It’s to create a free online application that people are interested to link to. If you don’t know how to create one, you can always get a freelancer to do it. But you need to come out with the idea.

For example, in the blog industry, many bloggers create free WordPress plugins. Useful plugins get lots of recommendations from other bloggers and thus backlinks.

Final comments

Building a blog that can drive traffic on autopilot takes time and effort. In the meantime, you should look for other ways to drive traffic to your blog. The way I recommend is to build a list. You can easily build a list through advertising and offering something for free. Then you can send this list to read your blog.

This is the beginning stage, when you have to actively drive traffic to your blog. If you keep following the two steps above, your blog will eventually get traffic from the search engine automatically. This is when your blog can become your faithful and passive traffic generator. This process can take 3 to 6 months, depending on how hard you work.BlogLinks

Regards,AffiLinks

How To Write Text Ads That People Will Click By Kenneth

This is not the first time I get members asking me how to write text ads. There is a simple formula that I use to write text ad or almost any other types of ads. Today, I’ll share this formula with you.

My Simple Formula To Write Text Ad

Writing text ad is an art. Different marketers have different style of writing.

For me, I follow a simple formula. My formula is:

A-E-A

A – Attention

E – Expectation

A – Action

Most text ads are made up of a headline (or title) and a text body.

The objective of the headline is to grab Attention.

The objective of the text body is to build Expectation and call to Action.

For example, I may write an ad like this:

I Made $6K in my First Month

Learn Exactly How I Did It.

Free Download.

Can you see how I use the A-E-A formula in this example?

How To Write Attention Grabbing Headline Or Title?

There are many ways to write a headline or title that grabs attention.

For example, you can ask a question that invokes curiosity. You can also tell a story like I did in the example above.

One simple way is to use some power words that can capture people’s attention.

Some of these power words include: How To, Secrets, Free, Download, Exposed, Save, Amazing, Time-Sensitive, Proven, Step-By-Step, Shocking Truth, Cheap, Urgent.

Why Build Expectation?

Once you grab the prospects’ attention, you need to tell your prospects what they can expect from you after clicking your ad.

This is the hardest part and if it’s done right, 90% of the battle is won.

To build an expectation is to create a desire. As you know, once a person has a strong desire for something, he can do anything to satisfy that desire.

In this case, once you successfully build an expectation, your prospects will be motivated to click on your text ad to get what they’re expecting.

Again, there are some power words you can use to build expectation. These words include: Learn, Discover, Find Out, Increase, Reduce, Eliminate, Save, Loss, Gain, Heal, Change, Transform.

Call To Action – The Final Push

Many marketers put too much emphasis in the call to action. My view is, the most important element is Expectation building. Once the expectation is built, call to action is simply a final push.

Call to action is for the subconscious. What I mean is subconsciously, our hand react to some words.

For example: Click Here, Download Here, Instant Access, Start Here, Get It Now, Buy Now, Watch It Here, and … (i.e. ending your ad with …)

Anyone Can Write A Text Ad Like A Guru

No one is born an ad writing guru. Every ad writing guru I know has a habit of keeping a library of ads that they think is good.

Whenever you come across a good ad, keep it and refer to your collection whenever you need to write an ad. It’s just a matter of time before you become another expert in writing text ad.BlogLinks

Regards, AffiLinks